The Allergic Dog
The Allergic Dog needed a brand and platform that could translate complex science into clear, caring guidance—for vets, groomers, and loving pet parents alike.
Through strategy, branding, and a fully custom website, we translated clinical complexity into clarity—making it easier for every user to find answers, feel supported, and take confident action.
Strategy
Afton Negrea
Creative Direction, Branding, Graphic Design
Carolina González
Development
Afton Negrea + Neerav Dobaria
Branding
We crafted a brand identity that balances science and heart. Soft curves, clean type, and playful shapes reflect a tone of professional warmth, while a bold yet friendly palette brings clarity to every touchpoint. It’s approachable, precise, and built to build trust.
Kajabi Web Development
The Allergic Dog’s Kajabi website is designed to educate and empower. We built a custom experience with clear information architecture, engaging visuals, and seamless navigation across audiences—making expert content feel welcoming, accessible, and genuinely helpful.
This project included full bespoke design, front-end development, course structures, and all back-end business and marketing automations.
Marketing Collateral
From digital toolkits to social media graphics, we extended the brand with a suite of assets that inform and inspire.
Clean, friendly, and visually cohesive, every piece supports the mission: helping more dogs live happier, healthier lives.
