Luxe Recess
Designing for Luxe Recess meant striking the balance between indulgence and approachability.
The refreshed brand identity embraces editorial elegance with a whisper of nostalgia, brought to life through tailored typography, sophisticated palettes, and expressive details that echo the warmth of cherished travel memories.
Creative Direction, Strategy
Afton Negrea
Branding, Graphic Design
Carolina González
Development
Afton Negrea + Neerav Dobaria
Branding
Luxe Recess needed more than a logo—it needed a language. We built a visual identity system that carries across every touchpoint with consistency and charm. Elegant serif typography, a calming neutral palette, and subtle graphic elements evoke the feeling of timeless luxury, while still leaving room for spontaneity, discovery, and joy.
Kajabi Web Development
We created a digital home that does more than showcase luxury getaways—it invites visitors into a world of inspiration, trust, and ease. Thoughtful UX and rich editorial styling meets high-functioning, mobile-first performance to make planning feel as delightful as the trip itself.
The website included bespoke design, a sleek member library, segmented locales for members to peruse.
