Project Overview

Branding

Web Development

Marketing Collateral

Dr. James Rouse

A highly successful speaker, author, and coach,
Dr. James was ready for a brand and website that matched his momentum—and expands his impact.

A highly successful speaker, author, and coach, Dr. James was ready for a brand and website that matched his momentum—and expands his impact.

Helping Dr. James to step into his thought leadership with confidence was of the utmost importance.

Capturing his journey, passion, and gifts when crafting his story and visual identity to evoke trust was paramount.

We drew inspiration from mountain climbing—one of Dr. James’ favorite activities. This visual symbolizes dynamism and reflects the nature of our lives, a constant evolution, filled with challenges and peaks.

Creative Direction, Strategy

Afton Negrea

Branding, Graphic Design

Carolina González

Development

Afton Negrea + Neerav Dobaria

Click to see the before

Branding

For Dr. James Rouse, life isn’t just a journey—it’s an ascent. Inspired by his passion for mountain climbing, we crafted a brand identity that reflects momentum, purpose, and the transformative power of challenge. Every element captures the spirit of elevation, guiding his audience to see life not as a straight line, but as a trail worth trekking.

Kajabi Web Development

Dr. James Rouse’s Kajabi site is more than a digital home—it’s a platform for transformation. We developed an experience that mirrors his energetic presence and purposeful message. With intuitive mindful offerings including his foundational course, DIEM, a paired membership, and his premium coaching, the site invites users to explore, reflect, and take action.

Our services included full bespoke UI design, Kajabi development, product structure and design, and all back-end business and marketing automations.

Marketing Collateral

From soul-stirring stories to actionable practices,
Dr. James needed materials that carried his message with clarity and impact. We designed a suite of collateral that does just that. His Essential Practices ebook brings daily rituals to life. The Change Agents podcast branding pulses with energy—bold, bright, and built to stand out in a crowded feed. And the DIEM book cover is sharp, elegant, and unmissable, capturing the spirit of living fully, every single day.

From soul-stirring stories to actionable practices, Dr. James needed materials that carried his message with clarity and impact. We designed a suite of collateral that does just that. His Essential Practices ebook brings daily rituals to life. The Change Agents podcast branding pulses with energy—bold, bright, and built to stand out in a crowded feed. And the DIEM book cover is sharp, elegant, and unmissable, capturing the spirit of living fully, every single day.

Kind Words

"Afton and her team are world class. We have worked together over many years and most recently she and her team assisted with rebranding of my website. I highly recommend hiring Afton. I am so grateful for her expertise!

Kind Words

Kind Words

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