Becoming Young
With strategy, storytelling, and visual language, we brought the mission to life: empowering people to age with curiosity, community, and joy.
Becoming Young isn’t about reversing time—it’s about redefining it. We helped translate this philosophy into a bold, uplifting identity and digital experience that invites people into the adventure of vitality. Together, we created a brand that feels as energizing as the journey it champions.
Creative Direction
Afton Negrea
Branding, Graphic Design, Illustration
Carolina González
Branding
The Becoming Young identity is designed to feel like a breath of fresh air—modern, energized, and deeply optimistic. With a dynamic logotype, expressive color palette, and playful visual elements, we built a brand system that supports both the science and the spirit of transformation.
Marketing Collateral
We extended the brand across a range of assets designed to educate, engage, and energize. Every touchpoint supports the bigger message: growing older isn’t the end of the story—it’s the start of something even better.
