Portfolio Highlight
The Allergic Dog
The Allergic Dog came to us with a clear mission
and deep expertise—we shaped a brand that
reflects their care, intelligence, and compassion.
The Allergic Dog needed a brand and platform that could translate complex science into clear, caring guidance—for vets, groomers, and loving pet parents alike.
Through strategy, branding, and a fully custom website, we translated clinical complexity into clarity—making it easier for every user to find answers, feel supported, and take confident action.
creative direction, strategy
Afton Negrea
Branding,
Graphic Design
Carolina González
UI Design
Afton Negrea + Carolina González
Kajabi Development
Afton Negrea + Neerav Dobaria
see the before
Branding & Visual Identity
We crafted a brand identity that balances science and heart. Soft curves, clean type, and playful shapes reflect a tone of professional warmth, while a bold yet friendly palette brings clarity to every touchpoint. It’s approachable, precise, and built to build trust.
primary logo
secondary logo
Brandmark
The ones that got away
Concept one
Concept Two
Concept Three
Kajabi Web Development
The Allergic Dog’s Kajabi website is designed to educate and empower. We built a custom experience with clear information architecture, engaging visuals, and seamless navigation across audiences—making expert content feel welcoming, accessible, and genuinely helpful.
This project included full bespoke design, front-end development, course structures, and all back-end business and marketing automations.
marketing Collateral
From digital toolkits to social media graphics, we extended the brand with a suite of assets that inform and inspire.
Clean, friendly, and visually cohesive, every piece supports the mission: helping more dogs live happier, healthier lives.
Custom Iconography
We designed a suite of custom icons, shapes, and patterns to give The Allergic Dog a distinct visual language. Rooted in science yet playful at heart, these illustrations bring warmth, clarity, and personality to every touchpoint.
There's nothing they can't handle.
“Working with Afton has been an absolute game-changer for my business. She brought a *priceless* blend of strategic insight, technical skill, and humanity to my multidimensional project. She understood my vision, helped me organize my chaos, and elevated The Allergic Dog™ brand with clarity and confidence. She’s incredibly organized, thoughtful in her feedback, and truly gifted in her approach to these large projects. Her team is next level - there's nothing they can't handle. 12/10 experience.”
Meagan painter
If you’ve got 30 minutes,
We’ve got big Ideas
Book a call to get started
Warning: this call may cause extreme clarity
