Portfolio highlight
Becoming Young
We partnered with Becoming Young to shape a
brand that turns aging into an expedition—
vibrant, intentional, and full of discovery.
With strategy, storytelling, and visual language, we brought the mission to life: empowering people to age with curiosity, community, and joy.
Becoming Young isn’t about reversing time—it’s about redefining it. We helped translate this philosophy into a bold, uplifting identity and digital experience that invites people into the adventure of vitality. Together, we created a brand that feels as energizing as the journey it champions.
creative direction, strategy
Afton Negrea
Branding, Graphic Design, Illustrations
Carolina González
Branding & Visual Identity
The Becoming Young identity is designed to feel like a breath of fresh air—modern, energized, and deeply optimistic. With a dynamic logotype, expressive color palette, and playful visual elements, we built a brand system that supports both the science and the spirit of transformation.
primary logo
secondary logo
Brandmark
The ones that got away
Concept one
Concept Two
Concept Three
marketing Collateral
We extended the brand across a range of assets designed to educate, engage, and energize. Every touchpoint supports the bigger message: growing older isn’t the end of the story—it’s the start of something even better.
Custom Illustrations & Doodles
We created hand-drawn doodles and illustrations to introduce a human touch to the brand. They provided texture and movement, balancing the precision of the typography with a sense of playfulness and approachability. Used thoughtfully and sparingly, these elements added character to compositions—whether through a hint of humor or as supportive, informative visuals.
If you’ve got 30 minutes,
We’ve got big Ideas
Book a call to get started
Warning: this call may cause extreme clarity
