Portfolio Highlight
Agapē matchmaking
We partnered with Maria to rebrand Agape
from the ground up, following our work
together on her personal brand,
Matchmaker Maria
Branding web development collateral ai art direction illustrations
The new identity and Kajabi site feel elegant, editorial, and quietly powerful — built to reflect the emotional intelligence and unmatched expertise behind every Agape match.
Agapē Matchmaking blends generations of tradition with modern psychology to create intentional, lasting relationships. Led by renowned matchmaker Maria Avgitidis, the firm offers a deeply personal approach to dating — one rooted in trust, clarity, and care.
creative direction, strategy
Afton Negrea
Branding, Graphic Design, Illustrations
Carolina González
UI Design
Afton Negrea + Carolina González
Kajabi Development
Afton Negrea + Neerav Dobaria
see the before
Branding & Visual Identity
Agapē isn’t just another matchmaking firm—it’s the gold standard. We built a brand that feels worthy of that legacy: grounded in quiet confidence, with just the right touch of romance. From the sculptural logotype to the warm, earthy color palette, every element was created to signal trust, intention, and emotional intelligence. It’s classic, editorial, and unmistakably Agapē.
primary logo
secondary logo
Brandmark
The ones that got away
Concept one
Concept Two
Concept Three
Kajabi Web Development
Agapē’s matchmaking process is deeply personal, so the website needed to feel the same. We designed a clean, immersive user experience—rooted in clarity and storytelling, and shaped around the real needs of high-caliber singles. Built from a custom Figma system, the final site balances elegance with action, inviting the right clients to take the next step.
Marketing Collateral
From business cards to social templates, we extended Agapē’s new identity across a refined set of brand touchpoints. Every detail—typography, spacing, textures, and metallic accents—was thoughtfully considered to uphold the brand’s elegance and discretion. The result is a system that feels luxurious and cohesive, whether you’re holding a card, scrolling a post, or opening an email from the team.
AI art direction
We used AI with a soft, intentional touch to create intimate, emotionally resonant imagery—designed to reflect the elegance and humanity at the heart of Agapē. Alongside this, we enhanced authentic client and team photography to bring out its full beauty, ensuring every visual feels cinematic, personal, and true to the brand’s quiet sophistication.
Custom Illustrations + Animations
To soften the brand’s polished edge and add moments of warmth, we created a series of hand-drawn illustrations and subtle animations. These imperfect lines bring a human, slightly playful energy to the experience—used sparingly to support storytelling across the site and social. Every illustration was crafted to feel intentional, elegant, and just a little unexpected—mirroring the personal touch Agapē brings to every match.
They understand how to build brands!
Afton & her team, just completed the rebrand and website redesign for AgapeMatch.com, and I’m confident it will significantly increase our lead capture and conversion. They understand how to build brands that feel authentic and trustworthy.
