Portfolio Highlight
Kin & Co.
We gave Samuel Engelking’s portrait studio
an editorial identity and a bespoke Framer
site, so family portraiture could finally be
lived with as fine art.
The new identity and website feel editorial, intimate, and quietly confident — made for families who treat their homes as a form of self-expression.
Kin & Co. is an editorial portrait studio for families who treat their homes, and how they’re seen, as an extension of their identity. Samuel came to us with a clear point of view: family photography had gone stale. We built a quietly confident identity and a bespoke Framer site that carry his work from first consultation to the framed print on the wall.
creative direction, strategy
Afton Negrea
Branding, Graphic Design, Illustrations
Carolina González + Sebastian Kayle
Framer Development
Sebastian Kayle
Branding & Visual Identity
Kin & Co. isn’t another family photography studio. It’s redefining the category. We built a brand as intentional as Samuel’s sessions: quietly confident and editorial, with enough warmth to never feel cold. A custom serif wordmark anchored by an experimental ampersand pairs with warm neutrals, deep umber, and a typewriter-inspired accent type that nods to vintage photographic prints.
primary logo
secondary logo
Brandmark
The ones that got away
Concept one
Concept Two
Concept Three
Figma UI Design +
Framer Development
Kin & Co.’s sessions are bespoke and art directed, so the website needed to feel the same. We designed a clean, editorial experience that lets the photography lead without becoming a gallery, and walks visitors through the process the way Samuel walks his clients through it: consultation, creative direction, the reveal. Built from a custom Figma system into a bespoke Framer site, it balances editorial restraint with clear paths to inquire.
Collateral
From business cards and letterhead to a signature kraft mailer box and social templates, we extended the identity across every touchpoint. Embossed finishes, textured backgrounds, and careful typography carry the studio’s tactile, print-first philosophy from a business card to the box a client’s prints arrive in.
I would highly recommend this creative duo!
“Afton & Sebastian were absolutely wonderful to work with. They really understood the creative brief and did an amazing job bringing it to life. They were easy to work with and very responsive. I would highly recommend this creative duo!”
