Portfolio highlight
Dr. James Rouse
A highly successful speaker, author, and coach, Dr.
James was ready for a brand and site that matched
his momentum—and expands his impact.
Helping Dr. James to step into his thought leadership with confidence was of the utmost importance.
Capturing his journey, passion, and gifts when crafting his story and visual identity to evoke trust was paramount. We drew inspiration from mountain climbing—one of Dr. James’ favorite activities. This visual symbolizes dynamism and reflects the nature of our lives, a constant evolution, filled with challenges and peaks.
creative direction, strategy
Afton Negrea
Branding,
Graphic Design
Carolina González
Kajabi Development
Afton Negrea + Neerav Dobaria
see the before
Branding & Visual Identity
For Dr. James Rouse, life isn’t just a journey—it’s an ascent. Inspired by his passion for mountain climbing, we crafted a brand identity that reflects momentum, purpose, and the transformative power of challenge. Every element captures the spirit of elevation, guiding his audience to see life not as a straight line, but as a trail worth trekking.
primary logo
secondary logo
Brandmark
Product logo
Product logo
Product logo
Kajabi Web Development
Dr. James Rouse’s Kajabi site is more than a digital home—it’s a platform for transformation. We developed an experience that mirrors his energetic presence and purposeful message. With intuitive mindful offerings including his foundational course, DIEM, a paired membership, and his premium coaching, the site invites users to explore, reflect, and take action.
Our services included full bespoke UI design, Kajabi development, product structure and design, and all back-end business and marketing automations.
marketing Collateral
From soul-stirring stories to actionable practices, Dr. James needed materials that carried his message with clarity and impact. We designed a suite of collateral that does just that.
His Essential Practices ebook brings daily rituals to life. The Change Agents podcast branding pulses with energy—bold, bright, and built to stand out in a crowded feed. And the DIEM book cover is sharp, elegant, and unmissable, capturing the spirit of living fully, every single day.
Afton and her team are world class.
“We have worked together over many years and most recently she and her team assisted with rebranding of my website. I highly recommend hiring Afton. I am so grateful for her expertise! I highly recommend working with Afton!"
Dr. James Rouse
If you’ve got 30 minutes,
We’ve got big Ideas
Book a call to get started
Warning: this call may cause extreme clarity
