Portfolio highlight
Matchmaker Maria
Matchmaker Maria was ready for a brand as
dynamic as her advice—we turned her
legacy into a connected, engaging platform.
From podcast powerhouse to dating authority, we partnered with Matchmaker Maria to build a bold, unmistakable brand that matches her confidence.
From programs to website and everything in between, we created a visual language that’s confident, elegant, and unmistakably Maria—helping her to amplify her reach while staying true to her real-talk and matchmaking roots.
creative direction, strategy
Afton Negrea
Branding, Graphic Design, Illustrations
Carolina González
UI Design
Afton Negrea + Carolina González
Kajabi Development
Afton Negrea + Neerav Dobaria
see the before


Branding & Visual Identity
Maria’s brand needed to feel like her: direct, empowering, and elegant. We crafted a confident identity system rooted in timeless romance and modern clarity, complete with rich colors, structured type, and hand-drawn details that celebrate both legacy and individuality. This project features an array of illustrations, crafted just for Maria.
primary logo
secondary logo
Brandmark
Product logo
Product logo
Product logo
The ones that got away

Concept one

Concept Two

Concept Three
Kajabi Web Development
We built a digital home that speaks directly to Maria’s audience—with bold visuals, smart structure, and a frictionless user experience. Whether visitors are exploring programs or diving into the podcast, everything feels intuitive, actionable, and on-brand.




marketing Collateral
From course identities to social assets and book promos, we delivered a suite of materials designed to inform, attract, and engage. Every piece supports Maria’s mission: helping people date wiser, love better, and stop wasting time on the wrong matches.
Included in her collateral are social media stickers and assets used for her book launch PR box.
Custom Illustrations
Hand-drawn illustrations were created to bring a more human and playful touch to the brand, striking a balance between literal representation and stylized expression. These drawings added a richness and highly original feel to Maria’s brand.