Portfolio Highlight
Dr. Bonny Forrest
We partnered with Dr. Bonny Forrest to craft
a brand of quiet authority, guiding lawyers
through insight-driven courses.
We created a complete brand and website for Dr. Bonny Forrest, highlighting her unique blend of legal expertise and psychology.
From programs to digital presence, we crafted a confident, elegant visual language that feels unmistakably Bonny, establishing her as a trusted voice for mental well-being in the legal profession.
creative direction, strategy
Afton Negrea
Branding, Graphic Design, Illustrations
Carolina González
UI Design
Afton Negrea + Carolina González
Kajabi Development
Afton Negrea + Neerav Dobaria
see the before
Branding & Visual Identity
We developed a cohesive visual identity for Dr. Bonny Forrest that reflects her professionalism, warmth, and authority. Every element—from typography and color palette to iconography and layout—was carefully crafted to convey confidence, elegance, and approachability.
primary logo
secondary logo
Brandmark
Product logo
Product logo
Product logo
The ones that got away
Concept one
Concept Two
Concept Three
Kajabi Web Development
We brought Dr. Bonny Forrest’s vision to life through a refined, conversion-driven Kajabi website built from a strategic Figma UI foundation. Every screen was crafted to balance elegance with accessibility—supporting her mission to make mental well-being approachable for legal professionals. The result? A polished, editorial experience that feels just as intelligent and compassionate as Dr. Bonny herself.
Product Branding
We branded Dr. Bonny Forrest’s six core courses and her Foundations for Change audio series with a system that’s both unified and uniquely expressive. Each course features its own geometric icon, custom wordmark, and dedicated color palette—paired with a distinctive layout that reflects the emotional and educational depth of the content. This structure creates a clear visual language across the ecosystem, helping users intuitively navigate her offerings with confidence and clarity.
Chatbot Branding + Integration
We developed the brand identity for The Well-Being Compass, an interactive mental health chatbot housed within her Kajabi site. Built for warmth, trust, and clarity, the branding aligns seamlessly with her larger visual system—guiding legal professionals to personalized resources in a way that feels human, informed, and empowering.
