Portfolio Highlight
Fli MD
We partnered with FLI MD to redefine midlife
care—blending advanced diagnostics with a
personalized, luxury approach to longevity.
We built a modern, scalable brand and digital presence for FLI MD—blending science, technology, and elegance to redefine midlife care for women.
From brand strategy to digital experience, we helped transform a vision of elite longevity care into a cohesive identity that empowers women with vitality, resilience, and confidence.
creative direction, strategy
Afton Negrea
Branding,
Graphic Design
Carolina González
UI Design
Afton Negrea
Kajabi Development
Afton Negrea + Neerav Dobaria
see the before
Branding & Visual Identity
We crafted a sophisticated brand system for FLI MD that blends elegance, authority, and vitality. The identity captures the balance of science and luxury through refined typography, a calming yet powerful color palette, and a distinctive logomark inspired by longevity.
Together, these elements create a cohesive visual language designed to scale confidently.
primary logo
secondary logo
Brandmark
The ones that got away
Concept one
Concept Two
Concept Three
Kajabi Web Development
We translated FLI MD’s vision into a seamless digital experience. Built on Kajabi, the site pairs clean layouts with elegant typography and subtle brand motifs—guiding women through their journey with clarity while reinforcing the premium, modern essence of the brand.
marketing Collateral
We showcased how FLI MD’s brand translates seamlessly across applications—building recognition and consistency at every touchpoint. From digital PDFs and brochures to app icons and editorial layouts, each execution reinforces the brand’s balance of science, elegance, and vitality. These applications not only extend the visual identity but also position FLI MD as a modern, premium experience—whether in print, digital, or in-hand.
iconography & Patterns
To support consistency across touchpoints, we designed a suite of custom icons and background motifs. Inspired by FLI MD’s lifelines and visual symbolism, these assets add depth, texture, and personality—bringing fluidity and timeless elegance to both digital and print applications.
"I can't recommend their services highly enough."
"Afton and team produced a beautiful brand and website design for FLI MD and exceeded all of our expectations. They were fast, integrated our feedback and created a beautiful result. I can't recommend their services highly enough."
