Portfolio Highlight
LabXMD
From elite clinician to longevity authority:
LabXMD, a precision-driven brand for
professionals who demand more from medicine
We crafted a visual identity and voice that reflects the practice’s scientific rigor, discretion, and luxury—positioning LabXMD as the future of personalized, proactive healthcare.
see the before
From brand strategy to digital experience, we helped transform a vision of elite longevity care into a complete, cohesive brand built for scale.
creative direction, strategy
Afton Negrea
Branding, Graphic Design
Carolina González + Sebastian Kayle
Framer Development
Sebastian Kayle

Branding & Visual Identity
We crafted a brand identity that mirrors the sophistication and precision at the heart of LabXMD. Clean lines, sculptural textures, and a muted, modern palette evoke both clinical excellence and understated luxury. Every detail—from typography to tactile brand patterns—was designed to convey discretion, authority, and next-generation care. The visual system balances modern elegance with subtle scientific references, ensuring consistency across print, digital, and in-clinic experiences.


primary logo

secondary logo

Brandmark
The ones that got away
Concept one
Concept Two
Concept Three



Framer Web Development
The LabXMD website was designed to embody the brand’s core values: precision, discretion, and elevated care. Built entirely in Framer, the site features a bold split-screen layout that mirrors the clarity and focus of Dr. Ramonas’ medical approach. Minimalist typography, sculptural backgrounds, and a restrained color palette create a sense of calm authority—guiding users through high-impact messaging without visual noise. The result is a digital experience that feels as modern and refined as the practice itself.
marketing Collateral
For LabXMD, we extended the brand beyond digital touchpoints by designing a suite of marketing collateral that reinforces its clean, modern identity. From sleek business cards and membership cards to an adaptable app icon and magazine layout, we showcased how the brand translates seamlessly across print and digital—building consistency, credibility, and a polished professional presence.




I am thrilled with the outcome!
“It was an absolute pleasure working with Afton and her team. They nailed my brand design and made the process of web development effortless. It was such a pleasure and I am thrilled with the outcome!”
Dr. Krista Ramonas
If you’ve got 30 minutes,
We’ve got big Ideas
Book a call to get started
Warning: this call may cause extreme clarity