Portfolio highlight
Treena Huang
We helped Treena, a life strategist for the
world’s top performers, translate her presence
into a refined brand and digital home.
With a growing reputation and a mission rooted in radical honesty and transformation, Treena needed a brand that carried both grace and gravity.
Through strategic identity and website design, we helped shape a presence that reflects her voice: calm, commanding, and deeply connective. The result is a brand built on authenticity, clarity, and care—designed to resonate with clients who are ready to change the way they lead and live.
creative direction, strategy
Afton Negrea
Branding,
Graphic Design
Carolina González
Kajabi Development
Afton Negrea
see the before
Branding & Visual Identity
Treena’s visual identity is a study in elegance and restraint. We crafted a logo system, type hierarchy, and earthy color palette that exude sophistication without ever feeling distant. Subtle textures and refined details create space for presence—and let her story breathe.
primary logo
secondary logo
Brandmark
The ones that got away
Concept one
Concept Two
Concept Three
Kajabi Web Development
For a brand built on personal connection, the digital experience had to feel intimate, not transactional. We created a minimalist, editorial-style website that balances clarity with emotion—helping visitors understand Treena’s philosophy, feel her presence, and take the next step with confidence.
marketing Collateral
To extend Treena’s brand across every touchpoint, we designed a suite of assets that carry her voice with consistency and care. From business cards to a beautiful ebook for lead generation, each piece blends sophistication with sincerity—amplifying her message while deepening trust with every interaction.
Thanks for getting us over the finish line!
"I needed a lot of handholding, both on the technical side and on aesthetic choices. Afton understood what I was going for and I felt confident in her guidance and judgment. She was both patient and firm when decisions needed to be made and she always approached things directly and with humor.”
Treena Huang
If you’ve got 30 minutes,
We’ve got big Ideas
Book a call to get started
Warning: this call may cause extreme clarity
