How to Hire a Kajabi Expert in 2026
Not all Kajabi help is the same. This guide breaks down how to hire a Kajabi Expert who understands design, strategy, and the platform's real constraints.
Kajabi is deceptively simple. But the gap between a Kajabi site that "works" and one that actually reflects your brand, sells your offer, and grows with your business is enormous. And sometimes, you need some help along the way — whether that's a full custom build, a strategic relaunch, or someone to take the platform further than templates allow.
Luckily, Kajabi has a network of verified experts who specialize in exactly this: designers, developers, and studios who know the platform inside and out.
This guide walks you through how to think about hiring someone to build on Kajabi, what to look for, and what to avoid.
Who This Guide is For
- Coaches, consultants, and thought leaders, launching or relaunching on Kajabi
- Creators scaling past the DIY phase
- Established businesses migrating from WordPress, Squarespace, Webfow, Teachable, GoHighLevel, or Kartra
- Anyone who cares about how their site looks, feels, and converts — not just whether it's live
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What "Kajabi Expert" actually means (and doesn't)
Kajabi has an official Kajabi Experts directory on Contra — a vetted network of freelancers, designers, developers, and studios who've been reviewed and verified by Kajabi. It's the best place to start your search, because everyone listed has been through an application process and has demonstrated real Kajabi experience.
But a quick word of caution: "Kajabi Expert" has become a popular tag on freelance marketplaces like Upwork, Fiverr, and Freelancer, where anyone can self-label as one. The verified Kajabi Experts directory on Contra is the only place where that title has actually been vetted. If someone calls themselves a Kajabi Expert, it's worth checking whether they're listed there.
Even within the verified directory, there's a wide range. Some Experts are admin-first — great at setup, course uploads, and automations, but not necessarily designers. Others are design-first studios who happen to specialize in Kajabi. Both are legitimate, but they're solving different problems. The list below will help you figure out which kind you actually need, and how to spot the difference.
What to look for when hiring:
- A real portfolio of Kajabi-specific work — actual Kajabi builds, not screenshots of sites made on other platforms.
- Design beyond templates — evidence they can build custom layouts, not just swap colors on a starter theme.
- CSS, HTML, and JavaScript customization — the difference between working inside the template and making Kajabi do what you actually want.
- Platform fluency — a working knowledge of Kajabi's capabilities, constraints, and the migrations and integrations it supports.
- Strategy baked in — do they want to understand your business before they start implementing their ideas?
- Brand sensibility — can they elevate your brand on Kajabi, or do they compromise it to fit the platform?
- Post-launch training and handoff — can you actually run the site after they're gone?
Determining who's a real kajabi expert—and who's not
Not every Kajabi Expert is the right fit, and a few warning signs tend to show up early — often on their website, in their portfolio, or in the first discovery call. The signals below are the ones that separate a considered design studio from someone who's positioning themselves as a designer but working more like a template installer. None of these are automatic dealbreakers on their own, but if you're seeing several at once, pay attention.
Red flags to watch for when hiring a Kajabi Expert:
- Portfolios that are all the same template with color swaps
- Can't explain how they'd handle Kajabi's specific limitations
- Design work that looks like it could've been built on any platform (that's usually a bad sign, not a good one — it means they're fighting Kajabi instead of working with it)
- Flat hourly pricing with no scoping (generally a bad idea when working with freelancers)
Who's the best fit for you?
A breakdown of Kajabi Experts
"Kajabi Expert" is an umbrella term, and underneath it you'll find very different kinds of people and businesses. A freelance designer building solo out of their home office and a twelve-person studio with strategists, designers, and developers on staff can both legitimately call themselves Kajabi Experts — but they're offering fundamentally different things.
Below is a breakdown of the three most common types of Kajabi Experts, who each is best for, and the questions to ask yourself before you reach out.
Freelancers
Who they are: Independent designers or developers working solo, often across multiple platforms. You work directly with the person doing the work.
Best for: Solopreneurs, early-stage creators, and clients with a defined scope, ready brand assets, and a leaner budget.
Trade-offs: Limited capacity, and strategy, branding, and development may not all be strengths of the same person.
Developers
Who they are: Technical specialists focused on custom code — CSS, HTML, JavaScript, and Liquid — rather than design or strategy.
Best for: Clients who already have a designer and need deeper customization, or existing Kajabi site owners adding features.
Trade-offs: Typically not designers or strategists. They need design direction before they can start.
Studios and Agencies
Who they are: Small-to-mid-sized teams with dedicated roles — strategy, design, development, and often branding or copywriting — working through a defined process.
Best for: Established coaches, consultants, and course creators relaunching or scaling, especially when branding, strategy, and design need to be delivered together.
Trade-offs: Higher investment, longer timelines, and more structured review cycles.
What to look for when hiring a Kajabi Expert
a strong Kajabi Portfolio
The most important thing you can ask for is a portfolio of live Kajabi sites — not mockups, not screenshots from other platforms, but real URLs you can click through. Kajabi has specific design constraints, and a portfolio of actual Kajabi builds tells you whether someone can work within those constraints and still make something beautiful.
What to look for:
- Three to five live Kajabi URLs you can visit, ideally with attribution in the footer
- Variety across industries, brands, and project types
- Sites that responsive, working on both desktop and mobile devices
Great Design beyond a template
Look for evidence of custom layouts, considered typography, intentional spacing, and sections that don't look like Kajabi's defaults. The best Kajabi Experts treat the platform as a starting point, not a ceiling — and their work looks like it could belong to your brand specifically, not to Kajabi.
What to look for:
- Custom section layouts, not just default Kajabi blocks
- Design choices that feel intentional and custom
- Sites that feel distinct from one another
- Visual details that reflect each client's brand, not the designer's template
Fluency with Kajabi and its limitations
Kajabi has quirks — and an experienced Kajabi Expert knows these quirks and can tell you which ones will matter for your project. They'll have opinions on which Kajabi plan you need, how your business can utilize all of Kajabi's features, and where Kajabi's limitations will bump up against your goals.
What to look for:
- Clear answers about Kajabi's capabilities and limitations
- Opinions on which Kajabi plan fits your needs
- Experience with Kajabi features and common workarounds
- Migration experience if you're moving from another platform
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Kajabi is more than a website platform
It's an entire business in one platform — and that changes who you should hire.
One of the reasons Kajabi stands out from other website builders is that it's not really a website builder — it's an all-in-one business platform. Your website, courses, memberships, email marketing, sales funnels, checkout, community, and even your own branded app all live under one roof. There's no stitching together five different tools, no fragile integrations, no wondering which platform owns which piece of your business. It's all in one place, and it all talks to itself.
That's also why hiring the right Kajabi Expert matters so much. A great Kajabi build isn't just a beautiful website — it's a website that's wired into your entire business. The right person will understand how your sales pages connect to your funnels, how your funnels connect to your email automations, how your email automations connect to your products, and how all of it ladders up to the goals you're trying to hit. That's a very different skill set than just "knowing Kajabi," and it's the difference between a site that looks good and a business that actually runs better because of it.
So before you start reaching out to Kajabi Experts, it's worth getting clear on what you actually need help with. Is it the website? The course setup? The email automations? The strategy behind all of it? The quiz below will help you figure out which kind of Kajabi Expert is the best fit for your project — and what to look for when you start your search.
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Frequently Asked Questions
How much does it cost to hire a Kajabi Expert?
It depends on who you hire and what you need. Freelancers and Kajabi VAs tend to fall on the lower end, while design studios and full-service agencies sit higher because they're delivering strategy, branding, design, development, and launch support together. As a general guide, smaller freelance projects can start in the low four figures, while custom studio builds typically start in the mid-to-upper four figures and scale from there based on scope. The biggest cost factors are how much custom design and development you need, whether branding is included, and whether you're migrating from another platform. The best way to get a real number is to scope your project and speak with an Expert.
Do I need a Kajabi Expert if I'm just getting started?
Not necessarily. Kajabi is designed to be approachable, and if you're just validating an idea or launching your first small offer, a template and a weekend of focused work can absolutely get you live. The point at which hiring an Expert starts to make sense is when your website becomes a meaningful part of your business — when it's the place people find you, judge you, and decide whether to buy from you. If you're investing real money in marketing, building a brand you care about, or launching something significant, hiring an Expert early often saves you from rebuilding later. The wrong time to hire is too soon. The wrong time to delay is once your DIY site is actively holding you back.
How long does it take to build a Kajabi website?
Most custom Kajabi builds take somewhere between four and eight weeks, depending on scope. A focused project with ready content and an existing brand can move faster, while a full build that includes branding, copywriting, course setup, and migrations will take longer. Studios usually have a defined timeline built into their process, while freelancers tend to be more flexible but also more variable. The biggest cause of delays is almost always the client side — slow feedback, missing content, or unclear decisions. If you want a fast launch, the best thing you can do is have your brand, copy, and content ready before the project starts.
Can a Kajabi Expert migrate my site from WordPress, Squarespace, Teachable, or Kartra?
Yes — migrations are one of the most common reasons people hire Kajabi Experts. A good Expert will plan the migration carefully to preserve your SEO, redirect old URLs to new ones, transfer your content and course materials, and rebuild your site in a way that takes advantage of Kajabi's all-in-one features. Migrations from course platforms like Teachable or Kartra usually involve moving students, products, and email lists in addition to website content, so they're more involved than a simple website rebuild. Make sure whoever you hire has migration experience specifically — it's a different skill set than building from scratch, and the details matter.
What should I have ready before hiring a Kajabi Expert?
The more prepared you are, the smoother your project will be. At a minimum, it helps to have a clear sense of your offer and audience, your brand assets, the content you want on your site, your budget range, and your ideal timeline. If you're migrating from another platform, your current site URL and a list of pages you want preserved are essential. You don't need to have everything figured out — a good Expert will help you fill in the gaps — but the clearer you are going in, the more your investment will go toward design and strategy rather than discovery.
Final Thoughts
Hiring a Kajabi Expert isn't just about finding someone who knows the platform — it's about finding someone who understands what you're building and can bring it to life in a way that feels considered, intentional, and yours. Kajabi gives you the foundation, but the difference between a site that exists and a site that actually works for your business almost always comes down to who you hire.
Take your time. Look at real portfolios. Ask the questions that matter. And don't settle for someone who treats your site like a setup task instead of a strategic project. The right Kajabi Expert will save you time, money, and the frustration of rebuilding a year from now — and they'll give you a website you're proud to send people to.
Ready to hire?
Regent Park Studio are verified Kajabi Experts and full-service design studio specializing in custom Kajabi sites for coaches, consultants, course creators, and thought leaders. We handle strategy, branding, design, development, and launch support, so you get a site that reflects your brand and grows with your business.
Book a free intro call and we'll help you figure out what you need — whether that's working with us or pointing you toward someone better suited.
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