Portfolio Highlight
Mercedes Barba
As a seasoned publicist, Mercedes Barba knew
she needed to uplevel aesthetically to grow her
business—we built a brand that reflects her vision.
We addressed the challenge by creating a brand and platform that feels playful, luxurious, and unmistakably Mercedes.
Mercedes’s new identity and semi-custom Kajabi platform showcase her unique personality while reinforcing her authority as a media expert. Every element—from typography and color palette to custom illustrations and collages—was designed to connect, elevate, and position her brand with confidence and sophistication.
creative direction, strategy
Afton Negrea
Branding,
Graphic Design
Carolina González
UI Design
Afton Negrea + Carolina González
Kajabi Development
Afton Negrea
see the before
Branding & Visual Identity
We developed a brand system that blends editorial sophistication with a playful, human touch. From a custom logo and curated color palette to typography and art direction, every element conveys confidence and creativity—unmistakably Mercedes.


primary logo

secondary logo

Brandmark

Kajabi Web Development
We migrated Mercedes’s site to Kajabi, designing and developing a flexible platform that supports growth, sales, and visibility. Integrated lead-generation tools—including an on-demand webinar and nurture email sequence—ensure her brand attracts and connects with the right audience.

marketing Collateral
From social graphics, blog images to a custom business card, we extended Mercedes’s brand across print and digital assets. Each piece reflects her unique style, combining editorial polish with fun, eye-catching elements that spark recognition.



Custom Illustrations + collages
Custom collage artwork brings depth and personality to Mercedes’s brand. By combining vintage textures, photography, and playful compositions, we created visuals that mirror her creative, intelligent, and confident presence.


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We’ve got big Ideas
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