Portfolio Highlight
Techexec Launchpad
We partnered with TechExec Launchpad to
shape a brand and digital presence that
reflects the transition from technical
mastery to executive leadership.
From brand strategy to website design, we translated Raj Raju’s decades of executive experience into a calm, confident and aspirational identity.
TechExec Launchpad is a mentorship platform designed to help ambitious technologists make the shift from strong individual contributors to influential technology leaders.
creative direction, strategy
Afton Negrea
Branding, Graphic Design
Sebastian Kayle
UI Design
Sebastian Kayle + Afton Negrea
Kajabi Development
Afton Negrea + Neerav Dobaria
Branding & Visual Identity
We developed a refined brand system that nods to TechExec Launchpad’s technical roots without leaning into familiar tech clichés. A modern grotesk typeface anchors the identity, chosen for its clarity and quiet authority, while warm neutrals and restrained accent moments create a composed, executive feel. Subtle code-inspired details and custom iconography add structure and familiarity—keeping the system elevated, confident, and intentionally far from “tech bro” aesthetics.
primary logo
secondary logo
Brandmark
The ones that got away
Concept one
Concept Two
art direction
We created a series of ASCII-inspired backgrounds as a subtle nod to coding culture—building them from abstracted characters and typographic forms rather than literal code. By varying density, scale, and contrast, the patterns form soft gradients and shapes that feel atmospheric and in motion, receding into the background rather than demanding attention. Rendered in warm neutrals and deep darks, these textures add depth and intelligence to the interface while reinforcing the brand’s technical foundation in a refined, executive way—present but understated, familiar but elevated.
Kajabi Web Development
The website was designed as a composed, modern experience built on warmth and restraint. Clean, neutral foundations create space to breathe, punctuated by vibrant pops that guide focus and momentum. Subtle ASCII-inspired textures and abstract code references add depth and familiarity—quietly nodding to technical roots while remaining elevated and refined.
Afton and Sebastian are an exceptional team!
They produce nothing but high quality, professional, and timely work. They exceeded expectations in every way possible. I highly recommend them and would certainly work with them again.
